Digital Marketing: How to Improve Your Business in Digital Era
Saturday, June 11, 2022 The semi-autonomous institution (LSO) of the Faculty of Economics and Business, Syarif Hidayatullah State Islamic University Jakarta, namely the Entrepreneur Learning Center (ELC), has carried out one of its work programs namely ELC x LiSEnSi Collaboration by holding a seminar event with the theme “Digital Marketing; How To Improve Your Business In Digital Era”. This activity is carried out online through the Zoom Meeting application. This event started at 09.00 WIB and was attended by 88 students and the general public who came from various regions of Indonesia.
The resource persons for this activity were Ms. Sofy Mubarok Al-Husni, S.E and Siauw Andreas who were guided by the Master of Ceremony by sister Naila Nadzirah and moderator by Brother Ilham Pangestu who were students from the class of 2021. The opening ceremony was opened by the MC, which was continued with the recitation of the divine kalam by Ramadhan's brother. Then it was continued with remarks as well as the opening of the event by the chief executive, general chairman of ELC, and vice chairman of LiSEnSi, namely Achmad Azizan Irdinanto, Dewi Rahmawati, and Alda Ardhani Muttaqin. The next speech was ended by KSEI LiSEnSi Advisor, Mrs. Dr. Prilla Kurnia Ningsih, Lc., ME.Sy. After the remarks, the next activity was a group photo guided by the MC. During the event, the MC guided it well from start to finish.
The first material presented by Kak Sofy Mubarok Al-Husni, S.E at the Digital Marketing webinar activity was about the basics of digital marketing and how business people are led to be more innovative in digital business competition by paying attention to market orientation so that it is right on target. While the second material presented by Siauw Andreas is more complex about digital marketing by means of copywriting as a skill to influence readers through writing through content that is widely spread throughout social media as a result of industrialization 4.0.
This ELC x LiSEnSi Collaboration event in addition to providing very useful knowledge, this event is also a forum for establishing relationships between LSO institutions at the economics and business faculty of UIN Syarif Hidayatullah Jakarta. At the end of the event, a games session was held where the winners would receive door prizes in the form of cash and a package of Inez Cosmetics.
The resource persons for this activity were Ms. Sofy Mubarok Al-Husni, S.E and Siauw Andreas who were guided by the Master of Ceremony by sister Naila Nadzirah and moderator by Brother Ilham Pangestu who were students from the class of 2021. The opening ceremony was opened by the MC, which was continued with the recitation of the divine kalam by Ramadhan's brother. Then it was continued with remarks as well as the opening of the event by the chief executive, general chairman of ELC, and vice chairman of LiSEnSi, namely Achmad Azizan Irdinanto, Dewi Rahmawati, and Alda Ardhani Muttaqin. The next speech was ended by KSEI LiSEnSi Advisor, Mrs. Dr. Prilla Kurnia Ningsih, Lc., ME.Sy. After the remarks, the next activity was a group photo guided by the MC. During the event, the MC guided it well from start to finish.
The first material presented by Kak Sofy Mubarok Al-Husni, S.E at the Digital Marketing webinar activity was about the basics of digital marketing and how business people are led to be more innovative in digital business competition by paying attention to market orientation so that it is right on target. While the second material presented by Siauw Andreas is more complex about digital marketing by means of copywriting as a skill to influence readers through writing through content that is widely spread throughout social media as a result of industrialization 4.0.
This ELC x LiSEnSi Collaboration event in addition to providing very useful knowledge, this event is also a forum for establishing relationships between LSO institutions at the economics and business faculty of UIN Syarif Hidayatullah Jakarta. At the end of the event, a games session was held where the winners would receive door prizes in the form of cash and a package of Inez Cosmetics.