Announcement of Winners of the 2022 ELC Start Up Class
From March 12 to April 9, the LSO Entrepreneur Learning Center (ELC) held a Start Up Class with the theme “Set Up Your Mind to be an Entrepreneur”. Where in the event discussed Life Purpose, Business Owner Mindset, Market Research and Product Validation, Branding, Business Financing and Finance, Distribution and Promotion Channels and Digital Marketing presented by the ELC Demisioner.
In addition to delivering material on Life Purpose, Business Owner Mindset, Market Research and Product Validation, Branding, Business Financing and Finance, Distribution and Promotion Channels and Digital Marketing, participants were also given a final task in the form of making Content Marketing. The purpose of this final project is to train the skills of ELC members in formulating an innovative and comprehensive business plan and as a provision of knowledge to carry out step by step in developing a business.
In the final project, the participants were given tasks in groups with groups that they had determined themselves, each group consisted of 3 members and the total number of groups formed into 20 groups. The tasks given are in accordance with the themes discussed at each meeting. After all the final assignments have been collected, the next step is the Content Marketing assessment conducted by the jury. The aspects that become the assessment of Content Marketing are the level of originality, creativity, product feasibility and according to the attached provisions.
Then on Sunday, May 22, 2022, based on the assessment made by the jury, the committee determined the winner of the Content Marketing final project. 1st place was won by Group 4, 2nd place was won by group 17 and 3rd place was won by group 15. The announcement of the winner of this business proposal was delivered on Saturday, June 4, 2022 through WA Group Start Up Class.
As for the content marketing created by the winners, the first is from group 4 consisting of Ami Nur Fadilah, Asia, and Khusnul Latifunisa with content marketing published on Instagram called Coopu-Coopu. Coopu-Coopu Coopu-Coopu is a food business that serves puzzle-shaped cookies with a sweet, crunchy taste and unique shape so that CoopuCoopu can attract people's attention.
Then a group of 17 consisting of Naila Nazhirah, Ikrimatuz Zahra, Ifalia Desta Arifin, and Fikri Hayyuda they created content marketing that was published on Instagram called Canvabyself. Canvabyself has a product called Saloca Canvas, this Saloca Canvas is a Canvabyself product that is unique and different from other tote bags because it can be painted according to customer creations.
The last group, group 15 consisting of Annisa Ishanifah, Maulinda Nur Latipah Zahra, and Muhammad Ilham they created marketing content which was published on Instagram named Noocado. Noocado is a noodle culinary product that uses the basic ingredients of avocado seed flour. With the announcement of the winner, this series of Start Up Class events has ended. We hope that what we have learned in yesterday's business class can add insight and be useful for the lives of participants, especially the 2021 internal ELC class.