Final Presentation Project Marketing Research (PMR) 2021
Project Market Research (PMR) 2021 which is carried out by Semester 5 Students of the Marketing Concentration Management Study Program, Faculty of Economics and Business, Syarif Hidayatullah State Islamic University Jakarta is a combined task of Retail Marketing, E-Commerce, Marketing Communication, and Brand Management courses that aim to research a company. The issue raised at this year's PMR was "What Retail service strategy should the Company do in order to be able to adapt to the Covid-19 Pandemic?". Regarding the object of PMR 2021, which includes companies Alfamart, Indomaret, Kitabisa, ACT, Bank Mandiri and BSI.
In its implementation, students are guided by Dr. Muniaty Aisyah, MM as a lecturer in the Retail Marketing course; Mrs. Murdiyah Hayati, MM as a lecturer in E-Commerce course; Ms. Cut Erika Ananda Fatimah, S.E., M.B.A. as a lecturer in Marketing Communication courses; and Mr. Ade Suherlan, MM as a lecturer in Brand Management course.
The final presentation of PMR 2021 will be held on December 15, 2021 at 08.00 WIB, which is attended by lecturers and Mr. Muhammad Shofyan Hady, S.E as the expert examiner at the PMR 2021 presentation as well as alumni from Marketing Concentration Management FEB UIN Jakarta. Before starting the presentation, the event was opened by Dr. Muniaty Aisyah, ST, MM followed by the opening by Mrs. Murdiyah Hayati, MM and Ms. Cut Erika Ananda Fatimah, S.E, M.B.A. After the event was opened, it was continued with the introduction and presentation of the CV of Mr. Muhammad Shofyan Hady, S.E. Enter the main event, namely the Final Presentation, starting with the Alfamart, Indomaret, Kitabisa, ACT, Bank Mandiri, and BSI groups.
After all groups finished presenting the material and receiving input from the lecturers and expert examiners, it was continued with the testimony giving event by Mr. Muhammad Shofyan Hady, Dr. Muniaty Aisyah, ST, MM; Mrs. Murdiyah Hayati, MM; Mrs. Cut Erika Ananda Fatimah, S.E, M.B.A.; and Dinar Marfianti Azzahra. Then, followed by a group photo session. The event ended at 2:45 p.m
The final presentation of PMR 2021 will be held on December 15, 2021 at 08.00 WIB, which is attended by lecturers and Mr. Muhammad Shofyan Hady, S.E as the expert examiner at the PMR 2021 presentation as well as alumni from Marketing Concentration Management FEB UIN Jakarta. Before starting the presentation, the event was opened by Dr. Muniaty Aisyah, ST, MM followed by the opening by Mrs. Murdiyah Hayati, MM and Ms. Cut Erika Ananda Fatimah, S.E, M.B.A. After the event was opened, it was continued with the introduction and presentation of the CV of Mr. Muhammad Shofyan Hady, S.E. Enter the main event, namely the Final Presentation, starting with the Alfamart, Indomaret, Kitabisa, ACT, Bank Mandiri, and BSI groups.
After all groups finished presenting the material and receiving input from the lecturers and expert examiners, it was continued with the testimony giving event by Mr. Muhammad Shofyan Hady, Dr. Muniaty Aisyah, ST, MM; Mrs. Murdiyah Hayati, MM; Mrs. Cut Erika Ananda Fatimah, S.E, M.B.A.; and Dinar Marfianti Azzahra. Then, followed by a group photo session. The event ended at 2:45 p.m