Jakarta, December 11, 2025. The Management Study Program of the Faculty of Economics and Business (FEB) at UIN Syarif Hidayatullah Jakarta held the 2025 Market Research Project (PMR) Final Presentation through the Alumni Teaching program, which is the final presentation of students majoring in Marketing in the Management Study Program. The event was held on Thursday, December 11, 2025, at Theater 2, 5th Floor, FEB Building, Jalan Ibnu Sina.

The Final Presentation PMR is the culmination of the project-based learning process undertaken by students over one semester. In this Market Research Project, students integrate four core courses, namely Global Marketing, Consumer Behavior, Brand Management, and Marketing Communication, into one comprehensive and applicable marketing research project. The four courses were taught by FEB UIN Jakarta lecturers who are competent in their fields, namely Dr. Muniaty Aisyah (Global Marketing), Leis Suzanawaty, M.Si (Consumer Behavior), Dr. Ela Patriana (Brand Management), and Cut Erika A.F., MBA (Marketing Communication). This cross-course collaboration is designed to strengthen students' conceptual understanding and practical skills in developing integrated marketing research and strategies.

Through this final presentation, students presented their analysis results, research findings, and marketing strategy recommendations based on a scientific approach and relevance to industry needs. This activity served as a comprehensive evaluation of student learning achievements over the course of one semester. As a form of strengthening the link and match between the academic world and professional practice, the PMR 2025 Final Presentation presented two alumni of the Management study program, FEB UIN Jakarta, who are experienced in their fields as expert examiners, namely Abdul Rizal, Master's Student at Gadjah Mada University (owner of Sate Punawarman), and Rasis Maulana, Digital Growth & CRM Senior Manager (Hallo Doc). Both provided assessments as well as strategic input and practical insights into the projects undertaken by the students. The presence of alumni as examiners and mentors is expected to enrich the students' perspectives, strengthen the relevance of learning to industry needs, and encourage the improvement of the quality of FEB UIN Jakarta graduates. This Alumni Teaching Program is also a manifestation of FEB UIN Jakarta's commitment to building a sustainable alumni network that contributes directly to the academic development of students.

Through the 2025 Market Research Final Presentation Project, the Faculty of Economics and Business (FEB) at UIN Syarif Hidayatullah Jakarta continues to affirm its commitment to producing graduates who are excellent, adaptive, and ready to compete in the world of work, especially in the fields of marketing and market research, by emphasizing the integration of theory, research, and professional practice. “This activity aims to produce outstanding and adaptable management program students in the workplace,” said Murdiyah Hayati, Head of the Management Program at FEB UIN Jakarta.

The event concluded with a reception and group photo. (CE/AC)