Wednesday, August 30 2023, an Introduction to Academic and Student Culture (PBAK) activity was held with the theme "Optimizing the Islamic Golden Generation to Realize a Sustainable Economy Towards the SDGs". The Introduction to Academic and Student Culture (PBAK) activity is a briefing activity for new students to introduce academic and learning systems and institutions that have special characteristics and ways of managing them. This activity was attended by 811 new students from the Faculty of Economics and Business, consisting of 5 majors, namely Accounting, Development Economics, Sharia Economics, Management, and Sharia Banking. The series of activities on this day include: 1. Opening by the MC 2. Reading of the holy verses of the Koran 3. Singing the song Indonesia Raya and the UIN Hymn 4. Speeches by the Chair of PBAK FEB, Chair of DEMA-F, and Deputy Dean 3 5. Symbolic opening of PBAK FEB 2023 by the Dean of FEB represented by the Deputy Dean 3 6. Material on Faculty Insights presented by; a. Deputy Dean 1: Zuhairan Yunmi Yunan, SE., M.Sc., Ph.D. b. Deputy Dean 2: Dr. Erika Amelia, SE., M.Sc. c. Deputy Dean 3: Dr. Asyari Hasan, SH.I., M.Ag. 7. Lives delivered, they welcomed the 800 new students of the Faculty of Economics and Business, UIN Jakarta, for choosing to join the academic community of UIN Syarif Hidayatullah Jakarta. Hopefully this PBAK activity can inspire all friends to continue studying until they achieve their goals. Don't forget to take care of your health and always be happy when participating in this PBAK event.