Student Entrepreneurship Bazaar of Islamic Economics Study Program, FEB UIN Jakarta: Improving Entrepreneurial Skills Through Innovation and Digitalization
Student Entrepreneurship Bazaar of Islamic Economics Study Program, FEB UIN Jakarta: Improving Entrepreneurial Skills Through Innovation and Digitalization

Jakarta, [July 8, 2024] – The Islamic Economics Study Program (Eksyar) of the Faculty of Economics and Business (FEB) of the State Islamic University (UIN) Jakarta successfully held an Entrepreneurship Bazaar which was attended by 150 5th semester students. This activity is part of the Islamic Entrepreneurship course taught by Mrs. Prilla Kurnia Ningsih, a lecturer at the Eksyar Study Program, FEB UIN Jakarta.

The main objective of this bazaar activity is to train students in developing entrepreneurial skills and provide direct experience in running a business. Students are given the opportunity to practice various concepts that have been learned, starting from compiling business proposals, creating a Business Model Canvas (BMC), to analyzing strengths, weaknesses, opportunities, and threats (SWOT) for both products and companies. In addition, they are also equipped with materials on digital marketing, so that they are better prepared to face the challenges of the ever-growing market.

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Various products and services are offered in this bazaar, ranging from food and drinks, to service products such as photography services, facial makeup, shoe washing, to ordering flower buckets for graduation events. This activity is also in line with the development of technology and the use of digital in the business world, where payment transactions are carried out through the QRIS system, providing convenience and security for consumers.

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"This Entrepreneurship Bazaar is not only a place to sell, but also a place for students to understand important aspects of doing business, such as financial management, market understanding, and the importance of innovation in developing products and services. We hope that through this activity, students will not only gain theoretical knowledge, but also practical skills that can be applied in the world of entrepreneurship," said Mrs. Prilla Kurnia Ningsih, a lecturer who teaches the Islamic Entrepreneurship course.

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This bazaar activity received high enthusiasm from students and visitors, and is expected to continue to be a place for students to improve their entrepreneurial skills, both in technical aspects and mastery of digital technology which is increasingly important in today's business world.

About the Islamic Economics Study Program, FEB UIN Jakarta
The Islamic Economics Study Program, FEB UIN Jakarta is committed to producing graduates who have strong entrepreneurial skills, based on Islamic values, and are ready to face global challenges in the business world. Through a curriculum that is continuously adjusted to current developments, the Sharia Economics Study Program focuses on providing practical skills needed in the business world.(aisi)